Trst Health
Trst Health is a health tech company that provides personalized coaching for managing cardio-metabolic health issues like prediabetes and diabetes to help users improve their health through lifestyle changes.
Company
Trst Health
Role
Platform
Website
Overview
Trst Health sought a bold website redesign to highlight their app’s unique value. The goal was a modern, interactive, and responsive site replaced the outdated playful tone with an engaging, narrative-driven experience.
Tools
Key Responsibilities
Web Development
UI/UX Design
SEO
Responsive Design
Performance Optimization
Link to website
Problem Statement
The website failed to engage users and convey the app’s value, leading to low retention and missed adoption. The redesign emphasized storytelling and intuitive interactions to captivate and highlight key features.
Challenge
Two weeks from launch, our developer quit. With no backup, I became a self-taught developer overnight, mastering new skills under pressure to deliver a fully functional, dynamic site that matched our bold vision.
Approach
I mastered Framer through hands-on learning and combined problem-solving with close collaboration. Through relentless focus I delivered an interactive website on time, turning a crisis into a career-defining success.
Core Impact
The redesign transformed Trst Health’s website from static to interactive, driving major improvements in speed, user engagement, and SEO across both desktop and mobile platforms. These targeted enhancements delivered measurable growth and elevated the brand’s online presence.
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The Need for a Redesign
The outdated, playful design of the old website undermined credibility. A full redesign featuring compelling storytelling, intuitive navigation, and dynamic interactivity was crucial to building trust and boosting user engagement.
The Redesign
The outdated, playful design of the old website undermined credibility. A full redesign featuring compelling storytelling, intuitive navigation, and dynamic interactivity was crucial to building trust and boosting user engagement.
Interactive experience
The hero section features Urth, the mascot, floating gently behind soft clouds. This calm animation encourages users to explore the site with ease and interest.
Creative Storytelling
This section uses clear iconography and lovely scroll animations to explain Trst Health’s mission and simplify complex health information for users.
Dynamic Animations
The scroll animation smoothly transitions from dark to light backgrounds to represent the body’s circadian rhythm, making the science behind it easy to understand.
Engaging Visualizations
Four puzzle pieces represent Trst Health’s core values. As users scroll, the pieces lock into place, visually reinforcing the company’s mission and principles.
