Spotify
Spotify is a music streaming platform that offers millions of songs, podcasts, and audiobooks. It provides users with easy access to audio entertainment through a freemium model, combining personalized recommendations and user-friendly features to create an engaging listening experience worldwide.
Company
Spotify
Role
Platform
Desktop App
Overview
This project focuses on improving music discovery by understanding how people choose songs based on their mood, current activity, or preferred genre. Instead of redesigning the whole app, the aim was to enhance key search and user flows for a more personalized, enjoyable listening experience.
Tools
Key Responsibilities
UI/UX Design
User Flow Redesign
User Research
Addressing Pain Points
Link to App
Link to Survey
Problem Statement
Users struggle to find songs that truly match their mood, activity, or preferred genre. This makes music discovery feel generic and frustrating. Our goal was to create a smarter search that groups music by these three key categories for a more personal listening experience.
Challenge
The challenge was to improve Spotify’s search and discovery without overhauling the whole app. We focused on designing intuitive categories—mood, activity, and genre—and seamless filtering to help users find music that fits their current vibe and lifestyle.
Approach
I studied user behavior to identify music listening patterns and then created a search experience organized by mood, activity, and genre. Users can pick a category tile and then easily filter within the other two, making music discovery simple, relevant, and fun.
Core Impact
By redesigning key search and listening flows, I made music discovery faster, more personal, and intuitive. Users can now effortlessly find tracks by mood, activity, or genre, manage playlists with ease, and enjoy seamless looping of favorite songs—all enhancing their overall Spotify experience.
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Research
Research lays the groundwork for thoughtful, user-centered design by exploring both the market landscape and real user behavior. In the sections below, you’ll find deep analyses of competitors and users alongside authentic data collection that together shape informed and impactful design choices.
Data Collection
This survey showcases my ability to create seamless, bias-free research experiences that adapt intelligently to each respondent’s unique context. With clear logic and an intuitive flow, it captures honest insights while respecting users’ time and comfort.
44
Respondents
06
Interviews
Survey Results
The aggregated data paints a vivid story of diverse music habits and expectations, visualized through compelling charts and graphs. These insights reveal clear trends and nuanced preferences, guiding targeted design improvements to elevate the music listening journey for all users.
82%
Listens to Music Daily
68%
27%
use Spotify Premium
The Redesign
The redesign focuses on enhancing specific user flows to make music discovery and playback more intuitive and personal. Rather than changing the entire app, it refines key features to improve how users find and manage music, aligning with their moods, activities, and listening preferences.
Smart Music Search
This flow allows users to explore music by choosing from three main categories—mood, activity, or genre. After selecting one, users can easily filter within the other categories to create a personalized playlist that matches their current vibe without feeling overwhelmed.
Smooth Song Addition
Adding songs to playlists is streamlined to save time and reduce hassle. Users can quickly select tracks and manage their playlists with fewer steps, making it easier to organize and enjoy their favorite music collections on the go.
Initial - 4 clicks
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Redesigned - 2 clicks
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Looping Favorite Songs
Users can now loop 3 to 4 songs easily without creating a full playlist. This feature offers a quick and convenient way to repeatedly enjoy a small set of favorite tracks, enhancing listening control and flexibility.
